There’s something about a bowl of fresh berries that’s irresistible.

Sweet and colorful, their delicious flavor can’t be beat, whether you sprinkle them on cereal, add a few to a salad or eat a handful straight out of the container. But what often gets overlooked is just how much nutrition these small fruits pack into each bite.

Berries contain vitamins, fiber and naturally occurring plant compounds that may support everything from heart health to healthy aging. They’re also one of the easiest foods to add to your diet because they fit in just as well at breakfast as they do snacks, desserts and even savory meals.

This little colorful fruit is touted as a nutritional powerhouse for a reason. Here’s why.